‘A great storyteller’
Hello, I'm Rob. Described as ‘a great storyteller’, I have 30 years experience of helping people and organisations to communicate complex ideas with clarity, impact and exceptional attention to detail. I fine-tune AI-produced content to highlight your brand values and showcase you with the understanding and authenticity of a human voice.
Using AI-generated text is like painting every room in your house beige. It looks OK for visitors, but it doesn’t showcase what makes you uniquely you.
Its generic language won’t communicate the individual qualities and culture of you or your business. It won’t speak in the language of a specific audience or convey human emotions, subjective content like humour or the subtlety of regional differences to give you a truly authentic, trustworthy voice.
An experienced and sympathetic creative, I’m known for my ability to identify the key facts of a story and communicate them in clear, engaging language. A safe and reliable pair of hands, my strong, ethical judgement ensures narratives are presented with sensitivity and authority.
Trusted by global clients, my expertise includes all promotional media, case studies, feature writing, web/social media content and campaign material.
Primary services
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Creating engaging, original content for a range of media, from initial idea through to final delivery.
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Interviewing, interpreting and rewriting specialist information into accessible, compelling stories.
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Fine-tuning AI-produced text for bespoke content.
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Highest quality human copywriting and editing.
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Looking beyond the obvious for new content ideas.
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Adapting messaging and tone for audiences in different markets and regions.
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Social media content, including SEO.
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Collaboration with other creatives, such as photographers and videographers, delivering clear briefs.
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Scriptwriting and notes for presentations and video interviews.
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Managing the approvals process, to ensure all content is copyright compliant.
Additional services
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Graphic design and page layout
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Videography and photography.
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Sound recording and audio production.
Values
My 10 point mission is always to be:
Kind I Early I Helpful I Original I Reliable I Proactive I Grounded I Committed I Professional I Approachable
About
I’m a former journalist and magazine editor, who founded 9016 in 2001 to deliver the highest quality copywriting and media content to global clients. These have included the Yamaha Corporation, Steinberg Technologies and more.
Ideas driven, highly organised and very down to earth, I’m experienced at working on my own initiative and in seamless working relationships with people at all levels and from a wide range of disciplines.
I'm also a songwriter, sound recordist, producer and musician, an advocate for mental wellbeing and neurodiversity awareness in older people and a proactive sponsor and supporter of women’s football.
I was the co-founder and creative engine behind Scottish women's football vlog Something To Shout About and I’m proud to sponsor captain Robyn Gibbon and striker Paula Fitzsimmonds at Benburb Women FC in the Scottish Women’s Football League.
Testimonials
"I understand why people compliment your storytelling skills. Your synopsis was compelling and so provocative to the reader."
Theresa Shearer FRSE, CEO, Enable.
"You are a great storyteller!"
Alison Watson, Social Media Manager, Steinberg Media Technolgies GmbH.
"You can always count on a great writer. Robin understands exactly what the client wants and weaves a story which resonates with the target audience, even when he is given minimal information in a briefing from a non-native English speaker like myself."
Atsushi 'Ascot' Kitagawa, Yamaha Corporation of Japan.
“Besides being a great writer, you can always count on Robin to be very reliable and thorough. My marketing colleagues and I enjoy his style of writing and the way he is able to adjust according to the target group and channel. His work is always creative, yet also to the point, which is quite an accomplishment when confined within the omnipresent restrictive word count. Overall he is a great person to be around, and we’re very happy to have him on our team.”
Stefan Trowbridge, Head of Marketing and PR, Steinberg Media Technologies GmbH.
“Working with Robin is a pleasure, as we share the same values and beliefs around hard work and dedication to grassroots PR. It’s never about him; it’s always about working for the benefit of the client and the media we treasure. It’s this kind of work ethic - not to mention an impressive quality of work around writing, pitching and placing compelling stories - that still brings optimal results. Simply put, Robin gets it.”
Brian Galante, President, Dimension PR, Maine.
“9016 has collaborated on many European and global media projects with me for over 20 years, working very well both individually and as part of a team. In our business it is vital to build and maintain high quality relationships with staff at all levels, clients, end users and media outlets, all of whom are always busy. Robin achieves this with patience, good humour and honest, down-to-earth integrity.”
Karl Christmas, Marketing Manager, Yamaha Music Europe GmbH.
"Fantastic! Thank you for the great work and your patience too! Everybody is really pleased with the process and end result, so please know your efforts and talent are greatly appreciated!"
Jeff McQueen, Yamaha Corporation of America.
“Your piece is fabulous - nothing like the cookie cutter type of write up that one so often sees.”
Dave Brull, Rialto Theater, Loveland, Colorado.
“Robin has commissioned photography and videography from Jotolio for over 20 years. He has the communication skills to explain his clients’ needs clearly and the creative vision to see interesting opportunities, but is always prepared to listen to ideas and work together to deliver the best end product. He is enthusiastic, approachable and always willing to help, including lugging equipment up stairs and across fields!”
Diana Muzzall, Proprietor, Jotolio, Aberdeenshire.
"Thank you very much for the beautifully written draft."
Ruthairat Kudo, Yamaha Corporation of Japan
“What a great article!”
Pam Skinner. Executive Producer, Sonia Friedman Productions, London.
“Robin is very, very good.”
Dave Robinson, Publisher, 52 Publications Ltd, London.
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